Your mission statement is always written in the present
tense, as though you have already become the person that you have described. It
is always positive rather than negative. And it is always personal.
Program Yourself Correctly
Your subconscious mind can only accept your mission
statement as a set of commands when you phrase it in the present, positive and personal
tenses. "I am an exceptional salesperson," is a perfect example. After every sales
call, you should quickly reread your mission statement and ask yourself if your
recent behavior was more like the person you want to be, or less? As a top sales
performer, you are always comparing your sales activities against a high standard
and adjusting your activities upward. You're continually striving to be better.
Every day in every way, you are deliberately working to become more like the ideal
person you have envisioned.
Determine Your Mission Statement
Your goal is that, a year from today, when one of
your customers has lunch with one of
your prospects, and your prospect asks your
customer to describe you in detail as a salesperson, your customer will recite your
business mission statement voluntarily. The way you have treated your customer will
have been so exemplary that your customer will describe you in the most glowing
of terms.
Compare Yourself Against Yourself
Once you have developed a mission statement like this,
you can read it, review it, edit it, and upgrade it regularly. You can add additional
qualities to it and more clearly define the qualities you've already listed. It
becomes your personal credo, your philosophy of life, your statement of beliefs
and a guide to your behavior in all your interactions with others. Each day, you
can evaluate your behaviors and compare them against the standard that you have
set in this statement.
Shape Your Own Personality
Over time, a remarkable thing will happen. As you
read and review your personal mission statement, you will find yourself, almost
unconsciously, shaping your words and conforming your behaviors so that you are
more and more like the ideal person you have defined. People will notice the change
in you almost immediately. Over time, you will find that you are actually creating
within yourself the kind of character and personality that you most admire in others.
You will have become the molder and the shaper of your own personal destiny. After
you have applied the ABC Method to your list, you will now be completely organized
and ready to get more important things done faster.
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