Marketing on Instagram {2.25-Minute Read}

Sociable.co

300 million users and counting.

We now know why your photo had so many likes on IG last night. A post by Our Social Times reveals that Instagram is more than just sharing photos and videos. Marketers too can take advantage of the fast-growing social network to boost their strategies.

Below are statistics that would make one think about taking their marketing to Instagram and improving on it.

1. There are about 200 million active users of Instagram every month.
2. Of its total users, 57% visit Instagram each day.
3. More than 50 million users have created an Instagram account since May 2014.
4. Every day has its share of about 60 million photo uploads on Instagram.
5. If you don’t get any likes on your photo or video today you just missed on 1.6 billion likes happening every day.
6. #Love is the most popular hashtag.
7. In 2013, 71% of the top brands had Instagram accounts. In 2014 the number quickly rose to 86%.
8. The last two years have seen brands with over 100k Instagram followers grow by 163%.
9. For 73% of brands with Instagram accounts, one week is a long time not to post at least a single video or photo.
10. Up to 54% of these brands make use of custom tabs to promote their accounts (Instagram) on Facebook.
11. The rate at which brand post engagement is growing is higher than the adoption rate of brands for this network.
12. Instagram has 15 and 20 times higher rate of engagement than Facebook and Twitter respectively.

The post goes further to illustrate the importance of visual content, suggesting that this might be the reason why Instagram has seen so much growth in popularity among brands. Did you know that?

1. The brain processes visual data at a rate of 60000 times to 1 compared to text?
2. Visual information receives better response than text from 40% of people?
3. Your audience consists of about 65% visual learners?
4. Compared to text, links and video, photos receive more shares, comments and likes on Facebook?

In light of the statistics, it is more than apparent that Instagram is one of the top two or three social media platforms out there that, by joining, will transform your brand positively. Therefore, as you decide on how much time you want to spend on social mediapromoting your business, set enough time aside for Instagram.

Also, ensure the photos and videos you are looking to post are of high quality and even more important, that they reflect your brand and pass the information you want to put across.